Brand design that makes founders impossible to ignore.
A strategy-first studio for CPG, supplement and wellness founders who refuse to blend in. We lock the strategy before a single visual decision gets made. The full build is the THRVS™ System.
Brands built on the THRVS™ System
Most consumer brands are built backwards.
The product is good. The brand still falls flat. The work was done in the wrong order, visuals before positioning, packaging before anyone agreed what the brand stands for.
Design first, strategy never
You pay once to look premium, then again when the market shrugs and the rebrand starts. The brand keeps shifting because nothing underneath it was ever locked.
Strategy locks, then we build
Foundation first. Every visual decision is grounded in a position you can defend, so the brand holds at launch and keeps holding as you scale.
Five phases, one brand the category has to react to.
You move through it in order, and nothing visual happens until the thinking is locked.
Track: Strategy Excavation
A live strategic dig into your brand, your category and your customer. Not a survey, not a template. We surface the tension no competitor has claimed and find the gap that is genuinely yours.
Hone: Shape Perception
We turn raw strategy into a locked positioning statement and a clear messaging direction. The one sentence that ends the internal debate, and the voice that makes founders, retailers and customers lean in.
Reveal: Visual Identity
Strategy made visible. Identity, packaging architecture, typography and colour, every decision grounded in what we locked in phases one and two. No more designing on gut feel or guessing what premium looks like.
Vault: Consistency System
We build the brand guidelines, usage rules and rollout framework. Every touchpoint stays consistent across retail, digital, print and partnerships.
Shift: Market Launch
A controlled entry into market with a brand that is fully ready. Launch messaging, retailer pitch framing and DTC positioning, all aligned so the market hears exactly what you intend.
Selected work.
Real packaging, real shelves, real founders who chose strategy first. Drop your strongest case studies into the tiles.
Two ways into the system.
Run the full build, or start with the Sprint that qualifies you for it. Either way you work directly with Omar, never a junior.
Full THRVS™ Engagement
- All five THRVS™ phases
- Full brand strategy & positioning
- Visual identity system
- Packaging direction
- Brand guidelines
- Launch framework
Brand Strategy Sprint
- 90-minute live session
- Positioning statement
- Messaging direction
- Two-page strategic brief
- Session recording
- Credits forward to the Engagement
Brand Retainer
- Monthly strategic access
- Campaign direction
- Launch support
- Priority availability
Your $2,000 Sprint credits forward to the Full Engagement. You never lose the investment, you redirect it.
Omar did an amazing job designing our labels, provided multiple options, and worked closely with us on a tight schedule. I highly recommend Omar and the team for any design work.
Founders who chose strategy first.
He has been my go-to graphic designer for quite some time, and consistently delivers amazing work. His creativity and attention to detail are next level.
One of the best creative minds you will ever find. The way he works on new ideas to engage your client base is something you only get by hiring him.
Returned with an incredible logo, a whole branding package and post templates for our 8-week project. Amazing quick turnaround. Top tier.
So easy to work with. His designs were amazing and he took on any feedback I had to create something I was very happy with.
Delivered over and above expectations. We are a small company and need to be dynamic. Omar is always quick to respond and turn around.
I cannot thank Omar enough for all his efforts in transforming our whole business and branding. What a talented guy.
Really great to work with. He went above and beyond. I would highly recommend him.
Went above and beyond for our company. Cannot recommend enough, very happy with the service.
Who's behind your brand.
I'm Omar Sugars, founder of Thriverse and creator of the THRVS™ System. I've spent 15 years building consumer brands, and not from one corner of the world. My work has run across Dubai, France, Jordan and Australia, inside top international agencies, for some of the largest consumer companies on the planet.
I'm on every engagement personally. Not managing it from a distance, running it. You meet me in the first conversation and I'm still there at handover. That's why I cap intake at four founders a month.
Answers before you ask.
Where do I start if I'm not sure which option is right?
Start with the Brand Strategy Sprint. It works as a standalone, so you walk away with immediate clarity whether or not you continue. If you do continue, the Sprint investment credits forward.
Is the full engagement worth it?
The Full Engagement is for founders serious about getting it right the first time. The cost of building backwards is higher. You pay once to look premium, then again to fix it when the market doesn't respond. Strategy-first is how you avoid the second bill.
I already have a designer. Do I still need this?
That's the ideal setup. The Sprint hands your designer a locked strategic brief so every visual choice has a reason behind it. Most clients pass it to their existing creative team and see output quality lift immediately.
Do you work with founders outside Australia?
Yes, and most of the work is global. I've built brands across Dubai, France, Jordan and Australia, I run engagements in English and Arabic, and I work with founders in the US, UK, UAE and Saudi Arabia across time zones.
What categories do you specialise in?
CPG at the core. Supplements, sports nutrition, functional beverages, wellness, food and beverage, and lifestyle. If your product sits on a shelf, in a gym or in someone's daily routine, the system was built for you.
Why is intake capped at four founders a month?
Every engagement is run personally by me. That puts a hard limit on how many founders I can give full attention to in a month. The cap isn't a tactic, it's how I keep the depth consistent.
Your brand deserves strategy, not decoration.
Start with the system that builds brands from the foundation up. Apply to work directly with Omar.
Apply to Work With Omar →